Erica is a Senior Product Design Leader with 10+ years of experience shaping innovative solutions and guiding teams to success. She excels in bridging the gap between vision and execution, helping brands solve meaningful problems and define clear measures of success. With expertise as both a strategist and player-coach, Erica has delivered experiences for global companies like Citi Bank, Telus, CIBC, RBC, Roots Canada, and more, as well as boutique agencies such as Mackie Biernacki, Mavericks and The Social Nation.
Beyond her professional work, Erica mentors early-stage product teams, explores cozy cafés, and channels her creativity through illustration.
Design Services
Supporting teams as a player-coach during periods of change, to ensure smooth workflows and foundationally planned solutions.
01
LEADERSHIP
Hiring, training and setting teams up for success, along with defining product and design strategy.
02
Operations
Auditing cross-functional workflows to suggest and optimize tools, practice and process for efficiency.
03
Research
Conducting and distilling user research and market analysis for continuous improvements that deliver.
04
Design
Providing hands on design support as an expert team member, for accessible and consistent UX.
Accomplishments & Recognitions
2026
- Impact Players award for Plans & Pricing redesign at SurveyMonkey
2025
- Recognized as a thought-leader for offsite support at SurveyMonkey
2024
- Recognized for design effort by SMT for a Generative AI Image tool at Citi
- Recognized for leadership on UX Bootcamp at Citi
- Recognized for strategy on the Prioritization Model at Citi
2023
- Recognized for leadership on PC Insurance’s Growth strategy
- Initiated an Agile Design System with key technology partners at PC Financial
- Created CoPs for content, design and CMS specialists at PC Financial
- Defined WOW between design, product and technology at PC Financial
- Grew a Content & Design Practise with career pathing at PC Financial
2022
- TELUS Bravo Award for design and strategy on Onboarding Journey
- Recognized by TELUS Digital for mentorship support with Junior Designers
- Recognized by TELUS Digital for Behavioural Archetype Mindsets framework
2021
- Telus Bravo Award for design support on 2FA Journey
- Instructor for the Junior Designer Program at TELUS Digital
- Finalist Judge at UBC’s Project Management Club’s Produthon
- Recognized by TELUS Digital for Enterprise Strategic Solutions framework
- TELUS Certificate in Innovation & Beyond course (Sept. – Dec.)
2020
- CIBC Q2 Team Achiever Award for CRA Direct Deposit Project
- CIBC On The Spot Award for work and support on Covid-19 Relief
- CIBC eAchiever Award for Strategy on an Enterprise Project
Ready to empower your team to deliver scalable, user-centric design solutions? Let’s connect!