Be A Hero

Bone Marrow Fundraiser

We were approached by Noor’s family members to help promote a fundraising dinner held to increase the number of bone marrow registrants in the Canadian Blood Services database. In one day we pulled together a pro-bono social media campaign using hashtags #MatchForNoor and #BeAHero to promote the event happening that weekend. The campaign was a success, helping to raise over $100,000 in funds and increase the donor list by hundreds of people; getting Noor that much closer to finding a match. To learn more about Noor and his fight for a bone marrow transplant, please visit his Facebook page where you can also read about the event.

Instagram

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Facebook – Split tested ads that ran simultaneously during the campaign.

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If you would like more information on how you could save the life of any of the thousands of people in need of a bone marrow match, or to learn how else you could be a hero; please visit: https://www.blood.ca/en

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Role: Art Director, Copywriter & Social Media Manager
Agency: Maverick
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