Bean Mine

Royalpark Homes – Subway Valentine

As a way to promote Royalpark Homes’ newest development The Bean Condominiums, we created a mock-Valentines Day card that was passed out at Eglinton Subway station during the morning rush hour. The concept targets the typical Toronto busy-body who grabbed a morning coffee on their way to work. Since The Bean Condominiums is named after the coffee bean, and each suite named after a different type of bean, the mock-Valentines Day card stays on brand while also brightening a commuters morning.


Role: Art Director & Copywriter
Agency: Maverick
Back to Work