Bean Mine

Royalpark Homes – Subway Valentine

As a way to promote Royalpark Homes’ newest development The Bean Condominiums, we created a mock-Valentines Day card that was passed out at Eglinton Subway station during the morning rush hour. The concept targets the typical Toronto busy-body who grabbed a morning coffee on their way to work. Since The Bean Condominiums is named after the coffee bean, and each suite named after a different type of bean, the mock-Valentines Day card stays on brand while also brightening a commuters morning.


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Role: Art Director & Copywriter
Agency: Maverick
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