Dadart – Erica Fontana

The Brand

Dadart is a Swiss company, that curates extraordinary fine art shows around the world.

The Challenge

Working from their existing brand identity and logo, the challenge was to create a custom typeface around the idea of building.

The Solution

I had a lot of fun with this project, a mix between vintage and modern style – this typeface represents the idea of building, as Dadart builds fine art shows.

Getting down to the em, making sure those beziers are just right. Can you spot the difference?

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Agency: Mackie Biernacki
Client: Dadart
Project: Custom Typeface
Design: Erica Fontana
Creative Direction: Steph Mackie + Mark Biernacki
Photography: Mackie Biernacki