Gojee is an online database of recipes, where users can search for meals, desserts and drinks based on the ingredients they have on hand, or start from scratch by choosing any of the Pro Chef rated recipes.
To tie together their online and offline identity, we took advantage of the gorgeous macro food photography Gojee had; and used those images as a visual language. From business cards to a website redesign, we created a consistent brand identity on existing platforms that they could carry forward to future touch points.
Project: Rebrand + Advertisement
Art Direction + Copy: Erica Fontana
Photography: Gojee / Shutterstock / Unsplash