Nimble New Yorker

Periclase

Many of the financial asset companies out there have similarly styled brand identities; very structured logos without much type style, colour variance or personality.

Periclase is nothing like those brands. They are a forward thinking, Swiss financial comapny with the soul of a nimble New Yorker. Periclase manages the assets of high-net worth individuals and wanted to set itself apart in an international market.

We chose colour to help them stand apart; for memorability and impact. A custom logotype helped the design be unique, securing Periclases philosphy of individual care. They truly are, a cut above.

periclase

periclase

sign-cropped2-web

___

Role: Art Director
Agency: Mackie Biernacki
Back to Work