Many of the financial asset companies out there have similarly styled brand identities; very structured logos without much type style, colour variance or personality.
Periclase is nothing like those brands. They are a forward thinking, Swiss financial comapny with the soul of a nimble New Yorker. Periclase manages the assets of high-net worth individuals and wanted to set itself apart in an international market.
We chose colour to help them stand apart; for memorability and impact. A custom logotype helped the design be unique, securing Periclases philosphy of individual care. They truly are, a cut above.
Role: Art Director
Agency: Mackie Biernacki
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