All-Mountain

Shred It Up

That first snowfall. Your heart quickens, eyes widen watching the flakes sprinkle down. The designs for these hand lettered snowboards were inspired by the spirit of the winter sports culture. ‘Shred It Up’ is a common term used by snowboarders who want to ‘shred’ impressions in the snow. The fluid, hand lettered design represents those impressions left travelling down a slope by the rider’s board movement through the snow.

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Role: Art Director
Agency: Freelance
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