Every two weeks, Roots creates a unique lookbook featuring new arrivals for the season. During the spring, a new line of breezy layers were the focus.
Before launch, the name “Wanderlust” was being used to describe the line, and we knew studio photography would be used for the content. I explored some seasonal photography to create a mood board and colour palette for the site’s lookbook design, and also to use as reference for some illustrations.
A great opportunity, I was able to illustrate rocks, moss and sand to add alongside the photography for the loobook. I first sketched by hand on paper, then scanned the illustrations to edit in Adobe Illustrator.
The illustrations were added and styled to the lookbook template in Adobe XD.
The Final Look
Putting the images and content together, the final lookbook was full of spring adventure vibes!
Agency: Roots HQ
Project: Visual Design
Design: Erica Fontana