Sr. Product Design Leader helping teams deliver scalable, user-centric design solutions
Operational Efficiency
I’ve worked as a player-coach with global design teams and small businesses alike; to help reach business and user goals while optimizing design processes.
Recent Design Solutions
Real work with real clients and impact on user experiences.
Public Site Redesign
Scaled from a Homepage Redesign to Site Redesign to highlight PCF’s value as a bank; that drove product growth and sales.
Onboarding Strategy
Transformed Telus’ customer onboarding, reducing call drivers within the first 60 days with a user-centered and data-driven approach.
Dashboard Research
Research based personalized experience that simplified Telus’ users’ account management experience.
Core Design System
Brought consistency at scale to CIBC, by defining a core kit of components for Responsive Web teams to use.
Let’s Connect
Whether you’re interested in my services for your team, 1:1 mentorship or just to say hi, feel free to get in touch.